Email Marketing Services to Make India Bug Free – “NO SCAM NO SPAM”

Published: 23rd November 2011
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Online marketing synonymously known as Internet Marketing is unparalleled in increasing revenue and creates targeted exposure for your business, if done properly you call it BINGO! To create a successful internet marketing campaign, it takes a lot of planning and creative vision. There are many driving factors that need to work in perfect sync to achieve optimal results. This is the mantra followed by Octane - an online marketing company which provides bulk email marketing service to its clients, nopes! Please DON’T confuse “bulk” with the word “Spamming”, very thin margin here makes a vast difference. Octane is committed towards evangelizing permission marketing in India, especially permission email marketing. Purely because it makes good business sense to build relationships and to stop spamming while enabling the marketer to engage with their customer base more effectively.

Let’s take you as an example. You are a producer and a consumer of goods and services in the society. As a consumer, you like certain brands, categories of products and would like to know more about these on a regular basis. If you agree to receive updates from companies, brands, stores that are your favorite, you will see this as service provided by the supplier.

On the other hand, if you are not interested in silk curtains or cultural tourism or cheap travel tickets or the likes, and you start receiving unsolicited intrusive email spams on such products and from companies you don’t know or trust, you would be angry, annoyed and worried about your data privacy.

For a producer or a marketer, this is an opportunity lost to make a connection and build on the relationship.
Then why is it that most email or online marketers, especially in India, don’t want to invest in permission or optin-list building activities. Simply, since buying an email spam list is cheap and easy. Second most marketers do not mechanism to track the lost opportunities and adverse impact spam marketing creates on the marketing campaigns. So what’s the way out?

Here a few suggestions for you to follow while sending out your mailers:

1. Understand the CAN-SPAM act
No we don’t expect you to know and memorize the act page to page, but it is advisable to consult a lawyer and learn the rules because these are the basis for your business to begin

2. Rules aren’t meant to be broken
Rules don’t just end at can-spam if you are an email marketer. Even if you send bulk permission based email to your recipients who deal with large ISP’s, you need to stick to the rulebook. That means following rules laid down by ISP’s as well.

3. Track the mail
You need to essentially know where your recipients are physically present on the globe. It is not enough to comply with rules and regulations in the country where your server is located alone, but you also need to comply with spam laws, which may be different for different countries.

Octane is an Online Marketing Company that provides a state-of-the-art email, SMS & web-marketing platform. What we do, is help our clients engage better with their customers. We believe that with the right tools, any marketing campaign or project can get the desired results and be a success.

So all this may make it sound like mass mailing is quite a task, too many rules to abide by. Well yes it is, but considers it is as a one-time investment. Make this investment and your businesses as well as your mailers are good to go. Omit these aspects and you could actually be facing serious lawsuits, which we shall discuss in our next blog post. Although CAN-SPAM laws are implemented mainly in the US, but they might soon catch up here in India too. So consider this as a heads up warning. In our next post we shall cover a few big companies that have been hit hard by anti spam laws and have had to pay huge amounts of settlement fees for the Federal Trade Commission (FTC) for relatively harmless mistakes. Till them make sure your company adopts a no spam policy.


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